THE store that is illuminated entirely by daylight does a better business — pays a better rental. When you build or remodel a store front, show the owner how it will pay him to have you fit the transom lights with panels of

They are the only known scientific method of projecting daylight into dark interiors. Eliminate need of artificial light in daytime. Can be set as easily as a pane of glass.

Made up with colored glass signs where desired. Fitted with self-locking ventilators.